We are really excited to be working with your company on creating some amazing videos. However, as someone who is going to be interviewed, you might be a bit nervous.

This guide is meant to put your mind at ease and assure you that you are in good hands. Here are a few reminders and tips:

1. Low Pressure Environment

Perhaps you are a seasoned pro, or perhaps this will be your first time in front of the camera. Either way, we want you to relax and enjoy the experience. We will do everything we can to set your mind at ease on the day of the shoot, and explain the entire process.

2. The Interview

When we call you in you will notice that it is a little brighter than you are used to, but we will make sure the lights are not directly in your eyes. We don’t want you to have to squint. It will take about 5 minutes as we tweak the lighting, camera and sound setup specifically for you. The microphone will be positioned just above your head.

The Director will be the one speaking with you. He or she will be seated right next to the camera and will keep it very conversational. You will always look at the Director, never at the camera. In fact, you can try and pretend the camera is not even there. We do not want you to rehearse or overthink your answers. We will be talking about topics you are very familiar with and so we will keep it very conversational. This will create a natural and authentic delivery.

If you stumble or need to redo the answer it is never a problem. Even the most seasoned on-camera talent make mistakes. We will be editing your interview down to only a few soundbites. We can easily “stitch” together different portions of your interview to make it sound like one uninterrupted sentence or paragraph.

You can also feel free to use your hands as you normally would. Gestures are very natural, and we want to avoid having your hands glued on your lap the whole time.

Keep in mind that the Director’s questions to you will not be in the final video. So, ideally you will answer in complete sentences. For example, if the question is, “What year did you start at the company?”, we need you to respond with, “I started at the company in 2012″, not just “2012”. This might be hard to remember in the stream of the conversation, so we will remind you if need be. That said, don’t overthink it and feel like your answers need to be overly formal. Our goal is for this to look like a normal conversation we would be having at a neighborhood BBQ or over a cup of coffee as we talk about work.

3. Wardrobe, Hair & Makeup

As far as wardrobe, we just try to avoid intricate patterns and stripes. It is not the end of the world, but patterns can sometimes create difficulty for the camera. So solids that are not very bright are usually the best. You might also want to avoid bright white since it can reflect the lights we use.

On most shoots, we will not have a hair and makeup person. For guys, we might dry the forehead with a tissue just to reduce glare. For the ladies, you can bring a little makeup with you if you would like. We will let you know if there is any glare, or if there are any hairs out of place. We want you to look and feel great!

The bottom line is that we want to make this as stress free as possible for you. We appreciate you being a part of the video and can’t wait to work with you.